Affiliate Programs Explained

Are you ready to start your affiliate marketing business today?

More people are discovering the power of affiliate marketing to supplement or even replace their existing income. But there are even more people who would like to have a slice of this exciting world but are unsure exactly what an affiliate program is or what it consists of.

When discussing an affiliate program, it helps to compare it to a traditional networking company where a network of salespeople and distributors are recruited to sell their products to all corners of the globe.

As an example, instead of a company selling directly to their customers, it sells products through a series of distributors and salespeople. In turn, the members of this distribution and sales network enjoy a very good living by promoting the products made by others.

In essence, the affiliate programs found on the internet are distribution and sales efforts taken to the online world. The affiliate website takes the place of the distributor and sales network, and the individual is paid by the seller of the product when a sale is made.

Of course, there are affiliate programs where physical products have to be shipped but there are also many other affiliate programs where only software or informational products have to be downloaded.

It is easy to understand why this arrangement is so popular, from the point of view of both the merchant and the owner of the website.

The merchant benefits from increased sales and at the same time does not have to pay for additional advertising and he can expand his network without the need for additional and sometimes expensive advertising.

The affiliate, on the other hand, may not have a product of his own to make money from and selling someone else’s product for a share of the selling price gives him the opportunity to start his own business.

Of course, effort is required on the part of the affiliate to promote his website and the product he is trying to sell. There are many ways that an affiliate program can be promoted. An example would be if the affiliate already has a website and a link added directly to the merchant site.

It costs nothing to set up and is very easy to do with a little cut and paste.

All good affiliate programs will have a back office with tools to use and it is always advisable to protect your affiliate links and therefore your commissions, by disguising your links so that they are not chopped off or used by anyone else.

  • Use free online software for converting your small URLs from affiliate links. Two examples are https://shorturl.com and https://bitly.com/. However, it hurts your personal branding.
  • Use a link tracking service (I personally use ClickMagick) or purchase a script that installs on your own website server that tracks ads. It will cloak your affiliate URL as well as track and reveal which advertising methods are working best for you.
  • Use the simple option of 301 redirect web pages. This requires Unix server. Do not use it for important details.
  • Purchase a domain name and forward it to the affiliate link that leads to the affiliate program of your choice. In this case, there would be no need to buy web hosting for it.
  • Inside your web page, create a coded redirect page. It is helpful for branding purposes.
  • Or if you run a WordPress site you could simply use a free plugin called ‘Easy Affiliate Links For WordPress
  • These techniques are some of the best ways to prevent commission theft. use them to keep the money from the hard work that you have done.

    Commissions paid by merchants vary. You can expect anything up to 70% or even more with some affiliate programs, but these will mainly be software downloads. If you go to Clickbank you will find thousands of such programs to promote.

    With these kinds of commissions, it is easy to see why the promotion of software type programs is such a great way to make money online. At the other end of the scale though some affiliate programs pay a pittance, as low as 1.5% in some cases and you will have to ask yourself if these will be worth the effort.

    Affiliate programs are very popular on the internet. If you do not have your own product to sell and you want to have a shot at earning some money on the internet, then affiliate marketing is the way to go.

    Give a little time, effort and patience and you will be rewarded. So if you’re not already familiar with the concept of affiliate marketing, why not check it out?